Analytics & attribution

You can't improve what you can't see. Without configured analytics and first-touch attribution flowing into the CRM, you're guessing which channels and pages actually convert — and guessing is expensive.

What we install

Plausible (self-hosted)

Privacy-first, cookie-free web analytics you own; no consent-banner tax, lightweight script, and you control the data.

PostHog

In-app product analytics + feature flags; the behavioral layer GA can't touch, and it feeds future behavioral email.

$50k creditspartner

The trap most founders hit

'Coded, not configured' — the analytics script is in the repo but the measurement ID is unset, so you have zero data and don't know it.

L1Acquisition & content L3Lead development

Want this layer installed, not just recommended?

The MVP-to-Market Sprint wires all eleven layers on the paved road — fixed scope, by the project.

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